Central wil get social media guidance from NY consultant

Central wil get social media guidance from NY consultant Senior Reporter

attention outside of Gilpin County.

ing forward to the results of our campaigns, once again promoting Central City as the Richest Square Mile on Earth.”

worked in the social media industry for several years. Her resume includes work with Live Nation, Shabang Music Pro ductions, and Avant Gardner. She also cur- director for Mr. Kills, a New York-based fine arts school.

For example, anyone seek- BID’s 2025 “Great Central City Beerfest” or “Stills in the Hills” events could find event. However, the pages contained some recycled and out-of-date informa- tion. One online page listed event sponsor, even though the casino closed in 2022.

Searching online for infor- mation about Central City’s upcoming festivals and - ing and sometimes confus- ing” in recent years. This year, Central City’s Business Improvement District and city hall plan to collaborate on a new, targeted social- marketing strategy to draw more attention – and, hope- fully, additional visitors – to the “Richest Square Mile on Earth.”

In 2024, the BID spent nearly $100,000 on ra- dio advertising during the Denver Nuggets’ basketball season. The spending raised questions from several lo- cals, who noted that most of Central City’s largest festi- vals and events occur during the Nuggets’ regular season from October through April.

As the new year begins, the CCBID will have three first- time members. Chuck Spencer and Austin Boulter were elected to the board last spring. After longtime president Tom Robb retired over the Shane Reilly of G3 Gaming to fill his position in Decem- ber. The other board mem- bers are Hentschel, of GF Gaming’s Easy Street and Famous Bonanza casinos, and Travis Reese of RCI Hospitality Holdings.

Amaya Bankowski

BID President Jeff Hentschel said, “ Bankowski is an experienced marketer who has worked with many clients to promote their brands. Central City will benefit from her expertise the Central City brand into the digital space. She has a deep understanding of how to reach minds and hearts through engaging content, which will work well for our community. We haven’t done much digital market- ing before, so we are look-

LinkedIn profile photo

Hentschel, who was elect- ed BID president in August, said the board’s decision - line presence is important. The BID intends to spend $35,000 on this project, and the city is going to add an additional $25,000 for her [Bankowski’s] services.”

The BID recently contract- ed with Amaya Bankowski to serve as its social media con sultant in 2026. Bankowski, her office in Brooklyn, New York, will coordinate Central City’s events website and posts. In the past, a variety of local residents and volun- teers handled social media posts, which local officials

as its consultant based on a recommendation from Spen- cer, who had researched potential social-media marketing consultants for several months prior to the board’s Dec. 16 meeting. Following the decision to retain Bankowski, Spencer remarked, “I came into this group as the thorn [in May]. I don’t want to be a thorn. I want this group to be suc- cessful.”

Bankowski, who holds a Bachelor of Arts in advertis- ing from Temple Univer sity’s Klein College of Media and Communication, has

BID board members ap- proved hiring Bankowski

Central wil get social media guidance from NY consultant

Patrick Henry Sweeney

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Central wil get social media guidance from NY consultant

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